RGS

PhD Programme
PhD Marketing

PhD Marketing

Develops advanced knowledge in marketing strategies, consumer behavior, and digital marketing to prepare scholars for leadership roles in marketing.

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Application is currently in Progress

Qualification Requirement:

Degree

Relevant MA/MSc/MEd/MBA/MPhil degree.

Programme Structure

First-Year Courses

  • Consumer Behavior
  • Marketing Strategies
  • Digital Marketing
  • Global Marketing Trends.

Dissertation (Years 2 & 3):

  • Innovative research in marketing that enhances understanding of consumer behavior or marketing strategies.